What is more profitable: clicks or views?

In order to find out how much a channel earns on youtube you do not need to have a higher education or have special skills.
What is more profitable: clicks or views? We will answer this question in our review.

This is available even to schoolchildren. And there are quite a lot of such examples, when people who have not even reached twenty years old earn half a million rubles a month.

Often their parents do not receive that much in a year. And the most interesting thing is that you can do the same.

The YouTube service itself does not make any payments, which means it is impossible to make money on it specifically!

All cash flow comes from advertisers who pay to gain access to the site's multi-billion-dollar audience. Many novice bloggers are sure that they can get money from earning money by watching videos.

And they try to get as many of these same views as possible. ANDif they do succeed, they are left very disappointed.

There is no money, but all because money is paid for advertising, and not for video views. If you don’t include advertising, then there won’t be any money.

What brings in more money? Clicks or views?

Basically, there are two main models for paying for advertising on YouTube videos. This is money for impressions and for clicks. Bloggers often cannot decide which model to choose for regular use.

After all, each of them has both advantages and disadvantages. But at the same time, both remain relevant. Therefore, two options are often selected at the same time.

But how to make the most money from advertising? It is necessary to understand which method is more profitable.

In fact, each of these earning models has both advantages and disadvantages. Therefore, bloggers simply try to combine them whiletrying to somehow distribute the risks.

This is a good solution, but only if you want to avoid defeat at all costs. But if you want to stay in the black and make good money, then it’s better to decide what you choose.

What kind of advertising is there?

There are quite a lot of varieties of embedding advertising in YouTube videos.
Ads that appear before the video starts.
The most popular type of advertising, it is used by most bloggers on YouTube.

It comes in two types:

• Ads that can be skipped after 5, 10, 20 seconds;
• An advertisement that cannot be missed.

Sometimes such advertising occurs not at the beginning, but in the middle of the video, and in rare cases even at the end. By embedding such advertising, the blogger receives income only if people view the advertising insert from beginning to end. Ifthe user clicked on the “Skip” icon, then he receives nothing.

The next type of advertising works using a click system. An advertising banner is placed somewhere next to the video. It is usually to the right of the video itself. Income drips from everyone who follows this link.

The main advantage of this advertising is that it is placed in accordance with the interests of a particular user. And this greatly increases the likelihood of following it.

For example, if a user was looking for spare parts for a Renault car on the Internet, then he will start seeing advertisements related specifically to spare parts for Renault.

And if the question is relevant to him, then he will follow, and if not, then the system will track his new interests after a while, and he will still follow the links.

It should be taken into account that YouTube takes part of the profit from such advertising, which means that you cannot get money for all attracted users.

The third option somewhat combines the first two. Advertising is broadcast below while the video itself is running.

This is a small banner, which is also based on a system for studying user interests. If desired, you can simply close the advertisement. Income also comes from clicks.

There is another system that is slightly different from the previous ones. If the video gets many views, the blogger can personally negotiate cooperation with advertisers.

The main thing is to find companies whose clients will match the age and interests of the target audience. For example, if a channel is about tricks on skateboards, advertisers could be a store of skateboards and accessories for them.

In his video blog, he simply advertises the store, describes how cool the boards are, and gets paid for it. This is the most profitable method of all.

The beauty of YouTube is thateveryone can choose exactly the type of advertising with which they are more comfortable working and reach the level of income that suits them.

What is the price for views?

The price of views on YouTube is seriously influenced by the country of residence of the blogger, the owner of the channel. On average, ordinary Russian authors are paid a couple of dollars per thousand views.

However, there is a way to double this figure. To do this, you need to become a member of the YouTube affiliate program.

However, in accordance with the price, the requirements for the channel are increased. After all, now it ceases to be commercial. Affiliate programs are different.

Some authors claim that they earn 5-10 thousand dollars a month just for one views. Each partnership must be approved by YouTube managers.

Video authors from CIS countries earn less from views than Russians. Usually pricesare calculated based on the average level of prices and life in the country.

For example, if an author from Russia receives $4 under an affiliate program, then Ukrainian bloggers under the same circumstances receive $2.50. Before registering a channel, remember that it is more profitable to create it in a richer country.

But provided that if there is someone there to entrust the money to, there will be no problems with copyrights. However, directors whose channels are registered in rich countries of the West and East are paid much more for views, for example, USA-51, Germany-27 dollars, South Korea-59.

But we can single out countries with high wages and a small, large population: Egypt - 90 dollars and Morocco - 81 dollars. The increased cost is easily explained by the increased interest of users due to the rarity of videos and films.

But the price per view may be higher, it also depends on how much the advertiser is willing to pay you.

Which theme to choose for YouTube?

What topics are the most profitable to run a channel on?
Almost all users go to YouTube and don’t know what to watch.

Today there are three main directions that will always be relevant.

• Humor;
• Tutorial videos, this also includes life hacks;
• Politics, social activities.

Of the total YouTube audience, 60% watch funny videos. The most popular format is several short videos combined into one. A simple editor is enough for gluing.

What about tutorials, step-by-step instructions are better. Well, politics requires that you understand it well.

In order for your videos to catch the attention of the audience, be sure to make a custom juicy preview and header. Thank you for choosing us, contact us for ourservices and you will be satisfied!