What really affects the promotion of videos in YouTube search?

Promoting videos on YouTube and gaining subscribers, views and likes is the most popular and frequently asked question on the Internet.
Users read various forums and communities on this topic, but unfortunately not everyone is lucky.
The more views a video gets, the more popular it is among its topic and, accordingly, among its competitors. Many “newbies” cannot promote themselves on YouTube naturally and resort to buying likes, views, subscribers, and comments.

But having gained artificial views and purchased people, the video will not go far, and it will occupy high positions, but not higher than the rest. The actual promotion of a video is influenced by many factors, which we will talk about.

Our goal is to figure out together what parameters are important for promoting a video in the TOP 10. How to attract your target audience and increase video viewing time.

What factors and parameters affect the output?

Behavioral ranking factors:

• Video title - the more interesting and unique the title of the video, the YouTube search algorithm will consider the video worthy;
• Description of the video - describe the video in detail, without unnecessary words. YouTube will also take into account the placement of keywords;
• Tags are a fairly important parameter, but many people don’t know how to use them. If you specify tags, the YouTube system will quickly determine whether the video matches a particular request;
• Video quality is a very important factor when promoting a channel. YouTube easily determines video quality;
• Channel age - YouTube gives preference to age channels that have a large number of views and videos that match the description;
• Views - the YouTube system also analyzes the number of views and for how longthe user watched the video. If the viewer watched the video from the very beginning to the end, then the search engine will give him high positions;
• Number of likes and comments - the more likes and comments your video gets, the greater the chance of taking a leading position on YouTube. The same goes for likes. This is the case with dislikes; on the contrary, they lower the chances of being in the Top.

Study all the material carefully and you will get the result. If you yourself do not understand any of the criteria, you can always order any of the items; professionals in this field will help and tell you where to start.

What to write in the description of a video on YouTube?

The more accurate and interesting you write a description for a video, the search engine will consider it better than others and will show it to the largest number of viewers, since the description will correspond to queries.

Search engines don't know how to "look" and"listen" to the video, they read the description first. Don’t be afraid to write large text, 200 words or 1000-1500 characters, the more accurate the entry, the better the result.

What keywords should I use to promote?

If you want to get into the TOP of popular videos, learn to correctly and carefully select keywords for YouTube. If you can’t do it yourself, turn to people who understand or study this issue on the Internet on forums.

Keywords can be selected from different resources, but there is one drawback. All available keyword search sites will provide general information with high frequency, among them you need to select several, but with exact occurrences.

Sites for selecting keywords:

• Keyword Tool is a popular resource that is ideal for a beginner in video promotion. The site works with search enginestips on a given topic.
• Yandex Wordstat - another one of the most common sites from the creators of Yandex, it also shows the frequency of queries and offers keywords similar to the topic.

How to get the largest number of subscribers?

Encouraging a viewer to subscribe or like is the most difficult task, especially for a beginner. If the user subscribes immediately after watching the video, then YouTube will eventually give the channel the highest positions in searches.

In addition to publishing useful videos, forcefully ask the user to “thumbs up and subscribe to the channel”, this is done in order to simply remind the forgetful viewer not to forget about the channel!

How to improve behavioral factors?

YouTube looks not only at the text that surrounds the video, at keywords or views. YouTube evaluates behavioral factorsanalyzes the behavior of viewers on the channel, what actions they perform, whether they add videos to favorites, whether they recommend the video for viewing, whether they like it, write comments, and much more.

The YouTube search engine does not stand still, it is constantly evolving and improving its algorithms. There is no need to try to promote yourself on YouTube, you really need to create and add high-quality videos that viewers would be willing to watch and increase views.