How to increase video views on YouTube?

Most Internet users consider YouTube a resource intended solely for entertainment. This is not the right opinion. This resource can be used very effectively for advertising and promoting your products on the market.

However, there are certain subtleties here. So, creating a high-quality and interesting video is not enough. You need to make sure that more users see it and subscribe to your channel.

Therefore, those who use YouTube to advertise their products and promote them on the market (goods or services) pay great attention not only to the quality of their videos, but to their promotion on the resource.

Why choose YouTube?

Everything is simple here. This is the most popular resource. For the majority of Internet users, the semantic connection “YouTube – video” and vice versa has long been established and consolidated in their minds. Resource visits are calculated inbillions

It will take three days to view all the materials posted here in 1 minute. In terms of popularity, YouTube firmly holds second place among all Internet resources. (The first one is Google, but this is a search resource).

Demand creates supply, and the possibilities for creating advertising video content are constantly expanding. This is already used by many representatives of the business community at various levels, from TNCs to single artisans.

Video marketing is becoming more and more popular and those who do not have time to master it sufficiently risk losing the fight for the consumer to more agile competitors. Next, we intend to give several practical recommendations for promoting and optimizing your videos on YouTube.

1. For starters

The process of optimizing a video begins right from uploading it to the resource. Having completed all the operations for loading yourmaterials, be sure to save them on your computer, as you will need them later.


2. Selecting keywords

The importance of keywords for website promotion in search engines is widely covered. But the promotion of video materials on YouTube is based on a practically similar principle.

Therefore, you can use the same keywords that you use to promote your site, but it will be more effective to conduct additional research, finding out which word forms are used by your competitors to promote their own video materials.

Key word forms will be needed for the name of your video, as well as the title and tags.


3. About the title

Both people and search engines need a clear title that reflects the content. Therefore, names like “video No. 5, final version” will not work. Be sure to include key word forms and semantic anchors in the title, but be sure tolaconic.

The title should not be too long. Also, keep in mind that for search engines the serial number of the word in the text matters, so be sure to put the main keyword at the beginning of the title.

Follow the same rules when filling out roles with a brief description, tags, and also in the settings of your video file.


4. Transcript

This is the name of the text copy of the video material. The fact is that search engines do not perceive audio and video information, they only see text. Therefore, it is necessary to convey in text form the entire content of your video, with an accurate transmission of dialogue and voice-over.

To do this, you can use any text editor that supports the UTF-8 format. The transcript will be required not only for placement in the “video description” field, but also for creating subtitles.


5. Downloading video material

It's easy: open YouTubeClick on “add video” (top, right). All. Let's move on.


6. Headline

Headline, juicy preview and header will greatly affect the ranking. It should be similar to the file name, but at the same time contain as much information as possible, presented in an accessible form.

You need to place relevant keywords at the beginning of the title, but the series numbers (brand name) can be written at the end. In this case, it is recommended to keep within 60 characters, including spaces. And of course, the title must reflect the content of the material, otherwise the rating will be lowered.


7. Description

Here you need to tell us about your video in as much detail as possible. The permissible size of the description is 5000 characters - quite enough. Pay special attention to the content of the first two lines, since in response to a search query, the user will see exactly them.

And it is they who should interest him. It would be wise to include links at the endto your website, social media accounts and other video materials you post.


8. Tags

Here you can apply the same keys, as well as the brand name. Try to formulate possible variants of queries in response to which you expect your material to appear and form tags based on this factor.

At the same time, try to limit yourself to 10 words.
After filling out the fields, check how the video plays (Play). If everything is ok, click “done”. Your video is now online.


9. About settings

Adding subtitles
To create and configure subtitles in Russian, it is better to use manual mode. After opening the video, click on “SS” (below it). When you select a language, the “add new subtitles” button will appear.

After this, you need to sequentially select “File upload” and “Video text”. You can use your transcript or any other text as text,saved as a UTF-8 file. Then the clinic goes to “sync”. After this, you can, if necessary, adjust the synchronization of subtitles manually.


10. Annotation

This is a special text block added to the video material. Usually advertising or some kind of incentive purposes are pursued here. You can thus invite the viewer to visit your website, online store, subscribe to your YouTube channel, etc.


11. Statistics

You can view the statistics of your video by clicking on “Analytics”. Statistical data will allow you to evaluate the effectiveness of your video, and will become the basis for finding ways to increase the effectiveness of your advertising by posting videos on YouTube.