What factors influence the ranking of YouTube videos?

Ranking on YouTube is in many ways similar to regular website promotion on the Internet. But there are a number of key features here. The social network YouTube is very quickly popularized in the world. The arrival of more users makes competition even tougher.

Accordingly, getting organic traffic becomes even more difficult over time. If you are just starting to become a famous blogger, or are promoting your own company.

You should understand in advance what factors influence the ranking of a YouTube video, and how you can achieve positive results.

Ranking on YouTube - basics and influencing factors?!

To create competitive videos that have a high chance of getting high popularity.
It is necessary to pay attention to the following factors:

• Title. Choosing the right title is very important. For example, the keyword is located as close to the beginning as possible. Repetition is allowed. If previously video hosting lowered its position in the search results, now it has been taught to treat duplicate titles normally;


• Video description. It is necessary to pay attention to the uniqueness of the text, insert keywords in the description, and also adhere to a certain amount of content.
  
  Links to social profiles are added to the description. networks, official websites. You can enter shortened links to check the number of clicks.
  
  Be sure to leave your contact information;


• Number of views. This factor is one of the most important. It not only affects SEO results, but also the possibility of a video being included in the list of popular ones.
  
  Moreover, to achieve a large figure should beas soon as possible. This can be done by inserting video content on the site you visit, purchasing advertising in AdWords, or creating a newsletter.
  
  In some cases, they use promotion services, but they are not suitable for normal projects;


• View depth. An equally important factor is depth. If you look at the top trends, you will notice that the search results most often contain short videos lasting from one to three minutes.
  
  Much depends on the topic of the video and the features of the information content. The longer users watch your video, the greater the chances of gaining a foothold in high positions in the search results as a whole.
  
  On the other hand, long videos from channels with good audience retention rates easily reach the top;


• Keywords and tags. It is highly recommended to write tags for each keyword andbe sure to check out material for selecting keywords and descriptions for the video.
  
  You should only use basic keyword phrases. You can enter from five to ten keywords at the same time.
  
  It wouldn’t hurt to first familiarize yourself with what keywords were used in the videos that made it to the top;


• Comments. Having comments under YouTube videos is an important part of promotion. During the ranking process, the system checks their number, the presence of keywords in the text, as well as the number of responses under a specific comment.
  
  If the account owner has to work with a topic in which, as a rule, comments are not left, it is enough to solve the problem through various services that provide payment for actions.
  
  For example, for a nominal fee, you can ask other people to leave comments, reply to someone’s messages,watch the video in full and so on;


• Authority. If you have good authority on the channel, it will be even easier for new videos to receive favorable positions for key queries.
  
  The system analyzes traffic, the frequency of publishing new videos, the number of subscribed users, channel optimization features, as well as the total number of views in general;


• Likes (“thumbs up”). They have a significant impact. On the other hand, there are a large number of examples where videos with more dislikes still ended up in search rankings.
  
  However, the number of likes and dislikes given, as well as their ratio to each other, is very important;


• Add to favorites list. YouTube has a special option for creating playlists that users can call whatever they want.
  
  
  DefinitelyIt’s good when videos are bookmarked by those whose accounts were registered several months (ideally years) ago, and not today or yesterday.
  
  In the latter case, the system does not perceive such channels as real users.
  
  The level of loyalty increases in the process of collecting statistics over a long period of existence of user accounts.

How to select keywords, description and title for a video?

To correctly select keywords for YouTube, you can use YouTube branded services. They work on the principle of regular AdWords, only they are tailored specifically for the video hosting search engine.

To make the final choice, you must first select a language, a specific region, and then enter a key phrase or word. Popular options will eventually be shown to choose from.

Another way to determine the optimal setkeywords is competitor analysis. Just enter the phrase you are looking for in the search, and then look at the description of the videos in the search results.

We select the description and title in exactly the same way. We collect information about popular queries that match the topic, and then optimize them for your video.

To “viralize” a name, you can use so-called “bait words”. For example, “You won’t believe it,” “Shock,” “You’ve definitely never seen anything like this before,” and so on.

The description should be as clear as possible for users; it should reveal the main topic of the content, but without resorting to trifles. It also includes keywords selected by the relevant services.

How to keep your audience on a video?

To keep your audience on your channel, it’s enough to periodically delight them with useful content, but don’t forget about creating juicypreview. This, as practice shows, is the main key to success.

Always remember that boosting views, subscribers and other similar promotion methods do not lead to good results. Ultimately, retention will suffer in terms of effectiveness, and ultimately the video will not reach the top of search results.

To retain your audience, you must remain communicative. Answer user questions and encourage your subscribers to engage in dialogue. This way, they will be motivated to watch not only new videos, but also click on old ones.

Also try to have a little interaction by devoting a few minutes to the comments from the previous video. Useful content and attention to your audience - without this you cannot retain your audience.