Website promotion using YouTube videos
Promoting a website using YouTube videos, in this article we will tell you how you can use YouTube videos to promote your website.
Getting into the TOP 10 search engines is not an easy task, but it is worth it. As soon as a resource is included in the first lines of the search ranking, traffic increases tens or even hundreds of times.
One of the not entirely traditional methods of website promotion is promotion using video. This can mean two things:
- posting a promotional video on some third-party resource (most often on YouTube)
- posting video content on the site itself.
Both options work differently, but have the same goal - to promote the site. The search engine can display the video in snippets, which will certainly look advantageous.
It is also important that search engines index videos regardless of how long they have been on the Internet. They are guided only by the number of views.
If the video is truly useful, it willwill inevitably attract many subscribers and will very soon reach the TOP based on keywords.
We create a promotional video to promote an Internet site!
For example, there is a website for a car parts store. In this case, the ideal option would be to create a separate YouTube channel dedicated to related topics. Car repair, review of spare parts from different manufacturers, and so on.
It is best to make your own videos, at least 10 of them, and post them on the channel, accompanied in the description with a link to the resource being promoted. Also in the video itself you will need to mention the name of the site a couple of times, as well as insert a logo and a link inside the video.
Experienced YouTubers know that in the name of the channel, videos and their descriptions, even the name of the downloaded file, you need to use keywords related to the topic of the site or even the name of the site itself.
Of course, the resource owner faces a double task:promotion of both the site and the channel, but in the end the result can pay off with a noticeable increase in traffic. An additional bonus will be the opportunity to monetize the channel - and this will be additional income.
If for some reason you don’t want to maintain your channel, you can negotiate with the owner of some other, already promoted channel with a related topic. He will host the videos for a fee.
In this case, the citation index of the promoted resource also increases.
The downside is that all the traffic will be received by YouTube, and the site itself.
General recommendations for website promotion on YouTube
- mention the name of the site in the video itself at least three times
- place a link to the site in the description of the video
- place a button to the promoted site at the beginning and end of the video
- in the video itself there should be a call to visit the site
- come up with and place the site logo in the video itself
- channel design style should match the site style
- place a link to the site on the right side of the channel header.
Video content on the site using video insertion
This method involves embedding videos directly onto the pages of the site being promoted. What can this give in practice?
The fact is that search engines take into account, among other things, so-called behavioral factors. In this case, the duration of the visitor’s stay on the site.
Of course, a video, if it is truly useful and interesting, can hold attention for several minutes, and this only benefits the site. Without a video, a visitor could stay on the page for 2-5 seconds, but with a video this time increases to 2-5 minutes or more.
You can place the main video on the main pagesite. For example, many companies describe the general advantages of the products they sell on their home page, and on the rest - brief presentations on certain products
It is strictly forbidden to embed the same video on all pages. This will cause nothing but irritation on the part of the visitor. Next time he is unlikely to want to launch even a video that may turn out to be different from what he is already tired of watching on other pages.
Video content will also contribute to the influx of traffic to the site, but only if the video is located on the site’s hosting. If the content itself is uploaded to YouTube, and the video is embedded using a special code, YouTube receives traffic.
According to some data, when using this method, the resource is 50 times more likely to reach the TOP of the search.
A combination of these two methods will bring the most tangible results, especially since the samevideos can be posted simultaneously both on the website pages and on the YouTube channel.
The question remains: is it possible to post other people’s videos or is it better to use your own? Of course, your own authorship is best. YouTube is reluctant to promote copied content, and may even block the channel in case of copyright violation.
In addition, guided by the principle of “being your own director,” it is much easier to make a video “for yourself” than to find the most suitable one on the Internet.