Four tips to help promote your YouTube video
Four tips to help promote videos on YouTube for beginners and avoid stupid mistakes for already experienced video bloggers
It is quite difficult to be in the top place on YouTube with your video, but it is prestigious and profitable, since the number of subscribers to the channel rises sharply.
This seems unrealistic to many, and they give up without even trying to enter the top hundred. But there are people who have a strong intention to succeed and a desire to work towards it. And this article was written to help them realize their plans.
To all newcomers to the YouTube business, we recommend choosing and setting a clear goal for yourself and implementing it point by point.
Break it down into micro parts, don’t be distracted by constantly researching different niches, if you choose one thing - move forward, micro goals will allow you to do something with work on the result, and then get a good result.
Goal of YouTube video optimization
Thousands of videos are uploaded to YouTube every second. Some of them are dialingmillions of views in the first days, while others “gather dust unclaimed on the Internet shelves” for years.
And the point here is not only in the interesting plot, but also in the way it is promoted. The fact is that there is a concept of optimizing the downloaded video for its search on the Internet. And in order to take high positions, it is necessary to meet optimization requirements.
Let's look in detail at how video ratings are compiled
YouTube system specialists keep a clear record of the number of subscribers for each of the network users.
The following criteria are taken into account here:
- number of views
- time spent by the viewer watching
- number of failures
- percentage of adding a submitted video to “Favorites”
- percentage ratio of positive and negative reviews about the video
- publishing videos to otherssites and resources.
And its tools are:
- keywords
- tags
- headings
- descriptions
- Correct selection of keywords for videos All bloggers know the term relevance, the meaning of which is determined by the frequency of keywords found on a particular page. All search engines focus their efforts on optimizing this process and finding the most relevant answers to user queries.
- Video title
- Brief description
- Thumbnail
- Total work
Therefore, the correct selection of keywords is a fundamental factor in the process of promoting your video. They should be harmoniously included in the descriptions, present in titles, subheadings and tags.
Talking abouttags, it should be noted that their optimal number in the text is ten. But at the same time, they should be organically combined with the main text and contain information about the location of the shooting and its participants, as well as indicate the category of the video.
The title of the video should immediately attract the attention of viewers. To do this, it must be quite short (no more than 120 characters) and as truthful as possible.
A loud headline containing hackneyed phrases no longer attracts attention, since most often it does not correspond to reality. Therefore, try to avoid templates and words in an exaggerated form (the most beautiful, the most terrible of all, the most popular, etc.).
The main requirement for the description is conciseness and harmonious inclusion of keywords. It is very important to indicate the link address of the site where the video is posted. This point is taken into accountwhen promoting a video, since the search engine considers it as a “backlink”, which automatically increases the ranking.
It is advisable to create a kind of business card for the video that reflects its plot and attracts the viewer’s attention. There are programs on the Internet that offer their services in developing the design of such miniatures.
But most often they offer rather standard options. Therefore, it is worth using all your imagination and creating your own unique “masterpiece”. Trust me it works most of the time.
To summarize, it is worth saying that the effort and time spent on optimizing and promoting a video will only pay off if you approach this process creatively, with enthusiasm and knowledge of the matter.
Develop, create and enjoy the process itself. And a positive result in the forma high ranking will serve as an incentive.